Whalebone teamed up with TrüFrü to bring a groovy in-store activation to life at their NYC shop. Picture this: a 70s-inspired lounge decked out with plenty of TrüFrü snacks (obviously), a retro bar, and a photobooth ready for action.

I was tasked to design a custom backdrop pattern that blended TrüFrü’s deliciously bold brand with our signature throwback vibes. The result? A funky, nostalgia-fueled print that feels like your grandma’s vintage wallpaper—if she were really into chocolate-covered frozen fruit.